R&S Soft Water Services first opened in 1949 by founders Robert Rickert and Bryce Seymour as R&S Home Improvement Company, concentrating on home improvements, additions, and water treatment - backed by top-notch customer service. When Robert Rickert passed away in 1959, Bryce Seymour renamed the company R&S Soft Water, and relocated to Cocoa, Florida to sell water treatment equipment. It wasn't until 1964 when the company became officially known as R&S Soft Water Services, Inc.

An Unexpected Turn
It was a part-time sales representative who joined the company in 1971 that set the stage for the next evolution of the company. William L. Wilson, worked for Boeing on the Apollo program at that time, found himself researching water softening equipment after a sales call at his new home. Wilson put his know-how to work, deciding after careful research not to purchase from the original vendor, but with R&S. His enthusiasm for the product and the company led to an interest in part-time sales for the company.

Key to Success: Customer Service
It didn't take long for Wilson to become a water treatment expert and a new career to blossom. Wilson left his job at the space center and his interest in the industry and loyalty to R&S established eventually led to his purchase of the company. As he likes to tell it, "I liked the company so much that I bought it."

Through the years, R&S Soft Water Services has weathered slow times and experienced growth, all with an eye towards exceptional customer service. Wilson added new product lines, expanded service offerings and maintained a loyal residential customer base as a result of dedicated and knowledgeable employees who treat every customer as though they were most important. The company's mission to provide quality water softener products, and to install and service everything they sell reinforced customer satisfaction and helped R&S grow.

National Recognition
Industry and community organizations have recognized R&S Soft Water Services through the years including:

  • 1988 - Greater South Brevard Area Chamber of Commerce Small Business of the Year award in 1988.

Enjoying 42 years as one of the top three independent water softener dealers in the state of Florida, R&S has return customers who have been with the company for 20, 30 and 40 years.

The Area's Largest and Only Showroom
The company's showroom in its Palm Bay location at 4520 Babcock Street showcases a comprehensive product and parts inventory for water treatment, irrigation, irrigation pumps and water purification. Its second location at 190 Malabar Road SW is a convenient satellite location for parts and service for customers in Palm Bay.

Family OwnedWilliam & Robert Wilson

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